ethics and representatives in animation

representation and ethics

Rio 2's problems in representation

-the main characters in rio are voiced by white voice actors when the characters in fact are from brazil and are Brazilian birds.

-the main villain is voiced by a British voice actor. very stereotypical of the evil British feel throughout cinema

with in the film Rio 2 two non- main characters that just on the side light are voiced by black voice actors and are rather famous people, Jamie fox and Will.I.am so it shows even height stated people are placed as side characters within this animated world and concept.

PEPs

Charles de costa come up for a theory within animation voice acting and named it PEP.

PEPs stands for Problem contexts, Entertainment contexts and performance contexts.

this theory explains the issues for racial stereotypes and genotypes.

Charles de costa believed that we had this concept due to

the people with in categories of voice actors in animation have to associate with villainy, exoticism, jocularity and athleticism.

 turbo and the social mobility 

 In Turbo social mobility is only presented on the white characters. This suggests that non-whites should take care and facilitate for white characters with social mobility.  

 In the film Turbo social Mobility is only shown and represented on the white characters,
This could suggest within the film that non-whites should take care and facilitate for white characters with social mobility.



BBFC

The BBFC are the British board of film classification, the bbfc is a guide to media content to make sure you are viewing wanted content, they are tour guides of the media world and make sure the public see what they want to see and are well trusted to get this done.

the bbfc regulate media content that are shown to public in the UK, they also class and label content, e.g films, games and music and other forms of media, the bbfc have been classifing films since 1912 and DVDs/videos since 1982.
some video games have been classified by the bbfc due to the video recording act of 2010.
the bbfc is funded by the film industry and is the prime guide that assigns classification and labels to censorship to film in the uk.

The bbfc was formed in 1912 by the film industry to create a regulator to classify and label film rather then have the government do it for them, so that's how the bbfc came to be.

funding of the bbfc

the bbfc is a independent non-profitable organisation, so funds are gained from the charges of the services they provide, the bbfc have never been funded by the film industry or the government.
the independent fees on films are based on length to set costs to film makers on the film they want regulated.
the BBFC also work and consult with the departant of culture, sport and media to set the fees.

Ratings and certificates 





U- universal, available to all.







PG- parental Guidance, suitable for all ages however have some scenes of mild sex or drugs and violence which could be unsuitable for younger children.









12A- used in cinemas for films that would be inappropriate for younger children under the age of 12. the film could contain mild nudity, violence, soft drug use, children under the age can see the feature if accompanied by an adult above the age of 18.










12- features that suitable for children of 12 and over and not any younger even if accompanied by an adult, the contains are the same as 12A just minor the accompaniment of an adult.

15- not suitable for peoples under the age of 15, these films could contain content of hard drug use some foul language and strong violence and lastly sex reference in places by justified in cause.






18- 18 ratings are suitable for peoples the age of 18 and over only,
thew contains of the films can have no limit to the extend of strong gory violence, hard drug use, graphic nudity, strong foul language and sexual contain reference.






Coraline

Coraline was set as a PG and not a U rating because of the general feel of the film and the spooky atmosphere it provided so parents would have to be the judge of whether they wanted their children seeing the film, within the film there are elements of horror so with the horror in mind it had to make the criteria for it to be PG by making it not intense with the horror and pass it for silly scenes or going into song or dance and turned the elements of horror into comedy and family entertainment.